Friday, June 21, 2013

“A step forward in creating sustainable fashion…”



Kurtis from India
Designer Kurtis For Women

Veda was founded with the strong belief to keep the vast and diverse craft traditions of India alive. This art was not much in demand due to lack of design aesthetics. To recreate demand, we needed a medium to expose the young talented designers to this traditional art. Thus we thought about imparting deep knowledge about natural dyes and its applications to young talented designers designing designer kurtis for women, which would lucratively increase the statistics of the craft traditions of India in a positive way that would help us sustain the cultural beauty of India.

To achieve that, we researched most of the rural sectors in India and understood these vast and diverse craft traditions of India. Primitively, this art was restricted among the family hierarchy only. After lot of perseverance we managed to specialize in natural dyes for kurtis from India theoretically and practically.

Now we are able to achieve the goal by blending this indigenous traditional craft technique with scientific research to train the designers. They would now have the capabilities to create the organic clothing line for a much demanding eco-consciousness base worldwide with regards to Designer kurtis for women and other clothes printed organically by using dabu print mechanism.
In today’s time of global warming, our little contribution would definitely make a huge change for a greener planet to live in. Our designer kurtis for women are designed by the experts and the same is printed organically which is than distributed worldwide through our e-commerce portal www.shopveda.com. Also, our support would encourage god craftsmanship and would lead in sustaining rural development via kurtis from India.

Shopveda is the only portal on planet earth for the organic ethnic kurtas, kurtis, tees, tunics, leggings, which are made using natural dyes, that would sooth your style and showcase the different you in front of the world. Gong organic is the best way to start the initiative for the planet earth especially India.

This was a brief on our bright vision towards the country India to sustain the culture of kurtis from India. In the next blog, we would be discussing on various processes of dabu organic printing, natural herbs used for dyeing, stages of washing, drying in fields, innovative use of floppy disc, how it is used? How people are benefited? Etc…

Let’s come together for the greener and better planet earth, let’s go organic!

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